We design custom, adaptive sites with built-in SEO functionality.

If you’d like to get started on your website project, today, CLICK HERE TO DOWNLOAD OUR WEBSITE CREATIVE BRIEF.  This questionnaire will help us best-determine what you are needing your site to do, who your target customer base and to help us design a website that fits your needs, and your budget, too!

The BEST way to save money during the design/development stage of your website is to PRE-PLAN how you want your site to work today, but also how you might want your site to grow & function in the future…

Before you get started, here are 4 steps we recommend before beginning your website design + development process:

1. Identify your target audience.

As with everything in communications and marketing, creating a website that is tailored to your audience first requires identifying that audience. Most businesses are clear on who they are targeting, but may not have considered all aspects of how users will use their website. Rather than hoping that your customers will do what you want them to do, you must guide them to the desired action through website design.

2. Determine what your audience is looking for.

Be very clear about what you want users to do on your site. You may have more than one kind of user, and the different users may be looking for different things when they arrive at your site. What stage of the buying cycle are they in when they arrive? There are several sources of data open to you that can help determine what the users’ goals are:

  • Support call data
  • Field surveys
  • Speaking with current customers
  • Analyzing web traffic patters on your current site
  • Look at referring data from search engines and other sites

3. Set goals for your site.

If your website isn’t designed with specific objectives in mind, it’s unlikely to fulfill your expectations. Here are some typical things you may want your site to achieve:

  • Sales
  • Awareness
  • Support
  • Lead generation
  • If you are a non-profit charity, the list might look like:
  • Donations
  • Awareness
  • Volunteers
  • Education about the charity’s focus (such as heart disease, childhood hunger or animal rescue)

It’s fine to have multiple goals, but map them out before you begin development (or redevelopment) so that you can influence how users behave on the site.

4. Understand how users interact with the site.

Understand how users currently use your site (this is an ongoing effort). A friendly site will anticipate what users want to do and make it easy for them. There are a number of different tools that can be used to gather this information, including:

  • Eye tracking
  • Web analytics
  • Focus groups
  • Individual user Q&A session

Let’s discuss your project, today!  Please fill out and fax back our WEBSITE CREATIVE BRIEF before you call & we can go over details & any questions that you might have.  We look forward to hearing from you.

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